Hi, I’m Aydan — and Sihr was born from a simple truth I kept returning to: the shower is where I feel most like myself.

I grew up in Turkey, where bathing wasn’t just a routine — it was a ritual. A moment to slow down, reconnect, and start fresh. Years later, while navigating mental health struggles and the constant pressure of “being on,” I found myself craving that same sense of peace. The kind that only water, scent, and silence can offer.

That’s why I created Sihr.
To make products that bring you back to yourself.
To turn everyday showers into small acts of softness.
To remind you that you don’t need a dozen steps or fancy routines — just good ingredients, good design, and a few uninterrupted minutes.

Sihr means magic in Turkish. For me, the magic is in how you feel when no one’s looking. Clean. Grounded. Enough.

Thanks for being here. I’m so glad we get to share this ritual together.
– Aydan