Introducing Sihr
WE BELIEVE IN
Before the world sees you — you see you.
The real magic starts before the outfit, before the makeup, before the mirror. It starts in the shower.
Ritual over routine.
Care is not a checklist. It’s a moment. A scent. A feeling that lingers long after the water stops.
Clean, minimal formulas that actually work.
No fillers, no harsh chemicals, no gimmicks. Just high-quality ingredients your skin recognizes and loves.
OUR APPROACH
At Sihr, we make essentials with intention. Every formula is clean, minimal, and sensorial — because we believe skincare should be as therapeutic as it is effective.• No harsh fillers. No unnecessary clutter.• Just high-quality, natural ingredients that nourish deeply.• Every product is gender-neutral, vegan, cruelty-free, and fragrance free- just organic scents.
A Note from Aydan, Founder of Sihr
Hi, I’m Aydan.
Sihr started with a simple truth. The shower has always been where I feel most like myself.
I grew up in Turkey, where bathing was more than just getting clean. It was a reset. A ritual. A way to slow down and feel human again. Years later, when life got noisy with stress, burnout, and the pressure to always be on, I found myself missing that feeling. The peace that comes from water, scent, and a few quiet minutes to breathe.
That’s what Sihr is about. I wanted to create products that make those small in-between moments feel meaningful again. A body oil, a scrub, a toner. No 10-step routine. No pressure. Just good ingredients, simple design, and a reminder to care for yourself, even if it’s just for 30 seconds after a shower.
The word Sihr means magic in Turkish. For me, that magic is subtle. It happens when you feel good in your skin, alone, and without effort.
Thanks for being here. I really mean that.
Aydan